The 2025 PBR Unleash The Beast season was one for the books, and EZ-ACCESS was proud to be part of the action every step of the way. From the dirt arenas to digital screens across the country, our partnership with Professional Bull Riders delivered excitement, energy, and incredible exposure for our brand, partners, and dealer network.
Taking the Ride Coast to Coast
Over the course of 26 action-packed live events, fans packed arenas nationwide to experience the thrill of professional bull riding. In total, more than 544,000 fans filled the stands this season, with nearly 48,000 fans attending the World Finals alone.
Reaching Millions Beyond the Arena
The excitement didn’t stop when the chutes closed. PBR’s massive digital and broadcast presence took our brand even further:
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36.3 million cumulative viewers across X, YouTube, the PBR App, and PlutoTV
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An estimated 13.2 million reached on CBS and Cowboy Channel broadcasts
WATCH PBR’s 2025 UNLEASH THE BEAST WORLD FINALS
A Standout Social Presence
EZ-ACCESS was front and center on PBR’s social platforms throughout the season:
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66 total social media posts featuring the EZ-ACCESS logo
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Over 13.4 million views
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More than 204,000 likes, shares, and comments.
Plus, our exclusive EZ-ACCESS Rookie on the Rise content series generated over 816,000 views and 16,000+ likes, shares, and comments, driving brand awareness and fan excitement all season long. Check out the most recent post in the series here.
Part of an Award-Winning League
PBR’s momentum isn’t slowing down anytime soon. The league was recently named Sports League of the Year at the 2025 Cynopsis Sports Media Awards, recognized for its innovation and rapid growth among major professional sports leagues. EZ-ACCESS is proud to be along for the ride with a league that's redefining fan engagement.
Looking Ahead: Teams Season Kicks Off Soon!
We’re not done yet. The 2025 PBR Camping World Team Series launches July 11, with 10 teams, 175 games, and even more chances for EZ-ACCESS to make a difference, not just in the arena, but in people’s everyday lives.
Through our partnership with PBR, we’re reaching more fans, families, and communities with accessibility solutions that remove barriers and create freedom to move, explore, and fully participate, whether it’s getting to their seat at a PBR event or navigating daily life with greater ease and confidence.
Stay tuned as we continue to break down obstacles and open doors for more people this Team season and beyond!